Government Advertising & Local News

Policy Tool Kit

Guidelines for targeting state and city ad spending to community newsrooms with transparency measures and disclosure requirements

Designing the Program

Understand the guiding principles to establish a safe government advertising set aside.

The Model Bills

Introduce a government set aside policy, transparency measures and disclosure requirements utilizing our templates.

Implementing the Program

Follow our steps toward implementing a successful government advertising program.

Our Process

Learn about the collaborative process between academics, media practitioners, and government workers that led to the creation of this kit.