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California Passes Landmark Bill to Strengthen Diverse Media with State Ad Spending

The new law signed by Gov. Newsom requires state agencies to develop a plan to increase ad spending in ethnic, community media and ensure greater transparency through annual reporting.

Report: Federal Government Advertising Spending Has Doubled since 2018

Federal government agencies in the U.S. spent more than $1.8 billion on discretionary advertising in 2023 – more than double the 2018 spend.

The Rebuild Local News Coalition

Rebuild Local News is one of the nation’s largest and leading nonpartisan, nonprofit coalitions uniting newsrooms, labor unions, and civic organizations committed to revitalizing local journalism. Collectively, we represent over 3,000 newsrooms and thousands of journalists, working together to safeguard the future of local news.

  • National Newspaper Association
  • The NewsGuild-CWA
  • Institute for Nonprofit News
  • National Newspaper Publishers Association
  • Local Independent Online News
  • Society for Professional Journalists
  • National Association of Hispanic Publications
  • Association of Alternative Newsmedia
  • Institute for Rural Journalism
  • National Trust for Local News
  • American Journalism Project
  • Solutions Journalism Network
  • Local Media Consortium
  • Report for America / The GroundTruth Project
  • Public Knowledge
  • PEN America
  • Media and Democracy Project
  • Military Veterans in Journalism
  • The Lenfest Institute for Journalism
  • Poynter
  • National Federation of Community Broadcasters
  • Mid-Atlantic Community Papers Association
  • Wisconsin Newspaper Association
  • Kansas Press Association
  • Arizona Press Association
  • New York News Publishers Association
  • Maryland-Delaware-DC Press Association
  • Mississippi Press Association
  • West Virginia Press Association
  • Colorado Press Association
  • Maine Press Association
  • Wyoming Press Association
  • Chalkbeat
  • Black Voice News
  • Afro-American Newspapers
  • Ohio Center for Journalism
  • Tucson Sentinel
  • The Examiner News
  • Key Biscayne Independent
  • West View Media
  • Sierra Nevada Ally
  • Alameda Post
  • TAPinto
  • My Neighborhood News Network
  • The JOLT News

The Great Gutting of US Newspapers

THE DECLINE OF THE NEWS HOLE

The number of articles in 121 newspapers that were studied has plummeted as the number of reporters has declined dramatically. Source: News Hole by Danny Hayes and Jennifer Lawless

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HOW YOU CAN HELP

Are you, your publication or your organization interested in joining the coalition?

Group

How the government can help

The coalition also advocates for: antitrust reform to prevent newspaper consolidation, tax credit for consumers to subscribe to newspapers, changes to banking regulations to help small media organizations that server low and moderate income communities, and more.

Rebuilding local news will require a massive effort that must include a significant increase in philanthropic support, loads of innovation in the news business – and, yes, some help from the government.

Steve Waldman
Founder | Rebuild Local News